Download PDF by Andy Bull: Brand Journalism

By Andy Bull

ISBN-10: 0415638097

ISBN-13: 9780415638098

ISBN-10: 0415638100

ISBN-13: 9780415638104

Responding to the newly-emerging pattern of agencies hiring newshounds to create content material on their behalf, Brand Journalism is the 1st complete, sensible consultant to this hybrid kind of conventional journalism, advertising and public relations.



This textbook takes a right away and useful method of the topic, exhibiting reporters and journalism scholars how they could observe their abilities to operating for a model, and exhibiting those that paintings for non-media enterprises how their enterprise can gather the abilities essential to turn into a multimedia publisher.



Areas coated include:


• developing the viewers your model desires to interact with


• choosing your organisation’s enterprise targets


• constructing a model journalism technique to aid bring these enterprise goals


• Measuring the result of your model journalism strategy



The booklet additionally encompasses a wealth of case reports at the topic and provides a useful spouse web site - www.brand-journalism.co.uk.

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Brand Journalism by Andy Bull


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